Does Your Brand Suck?

This week the Hot Young Designers talk about the importance of branding even if you’re a small, solopreneur business. They discuss what a brand is and what it isn’t, ideas for defining your niche, and how to create a brand toolkit. Its not necessary to invest big money and most of their suggestions can be accomplished spending zero dollars.

Questions/comments? Email us at hotyoungdesignersclub@gmail.com

Follow Rebecca

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Follow Shaun

Instagram + Website

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Sizzle + Fizzles of the Week

Rebecca’s  backyard flooding sitch + new gallery wall

Shaun’s playlist find that helped him focus + Schitt’s Creek

Rebecca’s favorite Provence Work Music playlist from Jamie Beck

Stuff they mentioned

Identité Collective blog: Business Resources

Curio Electro Define Your Brand Voice

Alexa Hampton Luxe portfolio vs Real life personality

Brand Toolkit

What’s in the toolkit: 6 things

  1. Bio – Write a long (100-200 words), medium (3 sentence) and short (1 sentence). 
  2. Write Your Bio article
  3. Headshot – update a couple times a year. 
  4. Ask your photographer to sneak in some shots of you at your next project shoot
  5. Recognition – awards, press 
  6. Rebecca’s press page example)
  7. Branding – logos, logo guide (example)
  8. Testimonials – client and partners
  9. Media Kit – optional-update as needed, quarterly (templates)

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