This week the Hot Young Designers talk about the importance of branding even if you’re a small, solopreneur business. They discuss what a brand is and what it isn’t, ideas for defining your niche, and how to create a brand toolkit. Its not necessary to invest big money and most of their suggestions can be accomplished spending zero dollars.
Questions/comments? Email us at hotyoungdesignersclub@gmail.com
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Sizzle + Fizzles of the Week
Rebecca’s backyard flooding sitch + new gallery wall
Shaun’s playlist find that helped him focus + Schitt’s Creek
Rebecca’s favorite Provence Work Music playlist from Jamie Beck
Stuff they mentioned
Identité Collective blog: Business Resources
Curio Electro Define Your Brand Voice
Alexa Hampton Luxe portfolio vs Real life personality
Brand Toolkit
What’s in the toolkit: 6 things
- Bio – Write a long (100-200 words), medium (3 sentence) and short (1 sentence).
- Write Your Bio article
- Headshot – update a couple times a year.
- Ask your photographer to sneak in some shots of you at your next project shoot
- Recognition – awards, press
- Rebecca’s press page example)
- Branding – logos, logo guide (example)
- Testimonials – client and partners
- Media Kit – optional-update as needed, quarterly (templates)