121: Evan Larkin, SEO for Interior Designers

Why do interior designers need SEO? Why is SEO the key to keeping your interior design business ranking on Google? SEO expert Evan Larkin explains why SEO is so important for your business’s online presence and gives a live SEO audit of Shaun’s website. Listen in to Evan’s observations on Shaun’s website, Wrensted Interiors, and learn what to fix on your own website.

In this episode, they discuss:

  • SEO audit of Shaun’s website: https://wrenstedinteriors.com/ 
  • Best platforms for website creation for designers
  • The importance of website accessibility and ADA compliance for SEO
  • Mistakes that hurt your SEO
  • Important on-site SEO elements like meta titles, descriptions, and headers
  • Importance of image optimization for SEO and the best practices that should be followed
  • What should be the word count and keyword usage in the website content 
  • How to utilize Pinterest to rank up your website
  • Do designers need blogs and alternatives to blogs
  • SEO techniques for small businesses — website optimization, link building, using search console, etc
  • The importance of optimizing your profiles and reviews on platforms like Google, Facebook, Yelp, etc
  • Ways to optimize a website and service pages for SEO and the user experience
  • Using location-specific details in content to improve SEO and connect with local audiences
  • The value of local traffic versus national traffic for small businesses
  • How much SEO work can designers do themselves versus needing help from an agency
  • The process for doing an SEO audit with North County Digital

Mentioned:

HYDC Pinterest Masterclass

https://shop.hotyoungdesignersclub.com/products/pinterest-for-interior-designers-masterclass

Listen back to our Pinterest episode with Leah Reinert

https://podcasts.apple.com/us/podcast/hot-young-designers-club-interior-design-business-podcast/id1505427626?i=1000637166871

Google Search Console

https://search.google.com/search-console/about

Google Business Profile

https://www.google.com/business/

North County Digital Website: https://www.northcountydigital.com/

Follow North County Digital on Ig: https://www.instagram.com/northcountydigitalmarketing/

Follow Evan on Ig: https://www.instagram.com/evanslarkin/

Our links:

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Shaun’s Instagram

For more information – Check out the website

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Design Resources – Check out our shop

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