Does Your Brand Suck?

This week the Hot Young Designers talk about the importance of branding even if you’re a small, solopreneur business. They discuss what a brand is and what it isn’t, ideas for defining your niche, and how to create a brand toolkit. Its not necessary to invest big money and most of their suggestions can be accomplished spending zero dollars.

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Sizzle + Fizzles of the Week

Rebecca’sbackyard flooding sitch+ newgallery wall

Shaun’splaylist findthat helped him focus+Schitt’s Creek

Rebecca’s favoriteProvence Work Musicplaylist from Jamie Beck

Stuff they mentioned

Identité Collective blog:Business Resources

Curio ElectroDefine Your Brand Voice

Alexa HamptonLuxe portfoliovsReal life personality

Brand Toolkit

What’s in the toolkit: 6 things

  1. Bio – Write a long (100-200 words), medium (3 sentence) and short (1 sentence).
  2. Write Your Bio article
  3. Headshot – update a couple times a year.
  4. Ask your photographer to sneak in some shots of you at your next project shoot
  5. Recognition – awards, press
  6. Rebecca’spress pageexample)
  7. Branding – logos, logo guide (example)
  8. Testimonials – client and partners
  9. Media Kit – optional-update as needed, quarterly (templates)

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Shaun Crha

Shaun Crha

Wrensted Interiors

Rebecca Plumb

Rebecca Plumb

Studio Plumb

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